Pro2col
When Dave Hendley was promoted to Head of Technical at Pro2col, he found himself in uncharted waters. Moving from a technical role to a leadership position, he was suddenly responsible not just for systems and processes, but for people. With no formal leadership training, Dave knew he needed support to thrive in this new role — and that’s where his journey with Ali Stewart & Co began.
The Challenges
Although Dave was highly self-aware - thanks to Pro2col’s investment in the Insights Discovery® tool - he still felt like an “accidental manager.” Promoted for his technical strengths, he quickly realised that leading people required a completely different skill set.
He struggled with confidence and Imposter Syndrome, felt unclear about what was expected of him as a leader, and lacked the tools to manage change effectively or support team performance in a structured way.
How Ali Stewart & Co Responded
To help Dave build clarity and confidence, he engaged in six online Executive Leadership Coaching sessions with Ali. The sessions offered a safe space for reflection and growth, allowing Dave to develop a vision, define a plan, and understand the leadership principles that would guide him forward.
Alongside the coaching, Dave committed fully to The Liberator book and programme. He didn’t just absorb the material - he applied it. He tested tools, implemented techniques, and wove leadership learning into his day-to-day role.
Through the sessions, Dave discovered key insights that transformed his leadership approach:
The importance of being explicit with expectations
The right of team members to receive honest and constructive feedback
How to manage change and make confident decisions under pressure
That leadership, when done well, is just as powerful at home as it is at work
The Results
Dave’s transformation was not only visible - it was measurable. Shortly after completing the programme, he received the highest line management score in the entire company, reflecting the positive impact he had made on team engagement and performance.
Today, Dave leads with confidence, purpose, and a strong set of leadership tools. His team is happy, motivated, and thriving - and he continues to recommend Ali Stewart & Co to peers navigating similar leadership challenges.
What began as a leap into the unknown has become a standout success story - in both his professional and personal life.